Stateside watch brand Nu Pop Movement has burst on to the fashion scene with a vibrant array of pop culture-inspired unisex wristwear that promises to emerge as the year’s most covetable watch collection. The brainchild of acclaimed jewellery designer Pascal Mouawad and legendary Grammy Award winning music mogul Jermaine Dupri, Nu Pop Movement is a collection of watches that showcases the duo’s strong design talent, unique musical inspirations and technological know-how.

In joining forces with iconic music artist, producer and celebrated fashion icon Jermain Dupri, the duo has created a watch brand that is truly innovative. Inspired by the iconic imagery and colour of Andy Warhol’s pop art and the vibrancy of today’s pop music and cultural landscapes, Nu Pop Movement references all that is ‘popular’ today. In the words of Mouawad, they have “designed a line of watches that goes straight to the heart of what today’s fashion-conscious trend setters are seeking”.

The range is characterised by eye-catching, oversized cases, vivid colours and an analog and digital movement that set Nu Pop Movement watches aside from their fashion watch contemporaries. The collection includes bold square coloured watch styles, dual time faces with Swarovski crystal embellishment set upon leather straps and quirky scrambled number faces that make time telling all the more interesting.

Nu Pop Movement is the timepiece brand to watch. Nu Pop Movement; Up To The Minute.
Prices range between £15.00 and £415.00

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