This season sees massive variety in the fashion industry, and in these times where its key to ‘stay on trend’ it can get slightly confusing. But with our help you might be able to remain one step ahead, sure its obvious that chinos and deck shoes are in this year but there are alternatives.

If like me you don’t want to be wearing the same thing as all of your friends then you need to make sure either you’re telepathic or you just add your own little twists. I know it seems redundant to take ideas about being individual from someone else but it might just work. For example there are slightly quirkier clothing labels that offer an edgier look (Bolongaro Trevor, Humor and Denham to name a few) these simple modifications can add a little bit of individuality to even the most tired looks.

For those who like a bit more of a slim look there are various brands to choose from, for jeans we bring you Diesel and Nudie. Chinos there is Criminal Damage and Monkee. Then adorn with Amplified or Duck And Cover and many others, our summer footwear range is something to be marvelled at our two main contenders have to be Lacoste and Fred Perry. Or for a more smart casual look we have Ted Baker, Paolo Vandini and Lavenham.

The main players this summer are all putting out similar products so its going to prove quite difficult to get an original piece, difficult but not impossible.  You’ll see many variants of the same outfit its just up to you to find something that works for you.