Monkee Genes are a simple yet lucrative brand, relatively understated for the work they do and the effort the do it with, using organic fabrics they are made or rather created as an economical alternative to ordinary chinos and jeans.

An essential look for this summer teamed with plain tees or a lightweight knit atop casual plimsolls or espadrilles, these versatile garments are a must have this year. With all the commitment that is poured into every pair and all the ingredients used will see you never wanting to take them off.

Designed in England, Monkee Genes  was born in 2006 out of a frustration and boredom with the jeans market  and offers a fresh, vibrant and youthful  direction. Quality of fit and make are high on the Monkee Genes agenda. In a world of cheap and disposable fashion manufactured without soul or identity, Monkee Genes offers an antithesis.

With Monkee Genes comes another key philosophy No Blood, No Sweat, No Tears, manufactured with a conscience and without the use of child labour or sweatshops, brings another brand that sets a marker and awaits everyone else’s response.

Since July 2008 Monkee Genes has been awarded the Soil Association  organic standard and the Global Organic Textile Standard /  “G.O.T.S”. These are the first affordable, organic jeans with this accreditation. The “G.O.T.S” means that all working standards are subject to thorough checks and are considered as important as the environmental factors.This involves each and every stage of the process being taken into consideration from the cotton growing and picking down to the content of the button and label.

There are few brands that are as dedicated to making sure both their garments and employees are this well looked after, which in itself speaks volumes. Monkee Genes, new to TheMenswearSite.com for Spring/Summer 2011 try them yourselves it will be one of the best choices you’ll ever make. Guaranteed.