Fred Perry Autumn/Winter 2011 sees another reinvention of old school chic, this time around its ‘British Country Side’.
Inspired by the enthusiasm for British country living that came to pass after the National Parks and Access to the Countryside Act became law in December 1949. Britain’s first national park The Peak District was created two years later and as demand for casual sport/outerwear rose Fred Perry became more and more prominent. Blending their patented fusion of style and simplicity Fred Perry were able to stand ahead of all competition and establish themselves early on as a brand to be reckoned with.
Drawing from this rich history the brand’s design team have created a collection that is both an ode to the rambling attire of the past and a style that fits today’s more contemporary trend.
Defined by a palette of neutrals, burnt brights and traditional outerwear shades taken directly from the archives, tartans and tatters-all checks deliver a natural outdoor warmth while textured knits, marls and piqués add tactile depth.
Secondary themes of Lo-Tech Rambler – lo-tech nylons, exposed zips, plastic toggles and tipping on polo shirts inspired by scout patch brights, and Monochrome Marls – a textural story ideally suited to Perry’s pared-back super-slim styles, echo the main outdoor pursuits story.
When the going gets tougher, and colder, Fred Perry comes to the rescue with warmer mountain apparel including down-filled puffers, heavy gauge knits, brushed cotton check shirts and that most traditional of all British outerwear fabrics, felted Melton wool.
So if your fancying a bit of Fred Perry this season then look no further than The Menswear Site.
