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Havaianas
It all began in Brazil, 1962. Havaianas flip flops were inspired by the zori, the traditional Japanese sandal made with rice-straw. That’s why they have a texture resembling grains of rice. Essentially, Havaianas flip flops are a tribute to these age-old Japanese sandals.
The name comes from Hawaii. The spirit and lifestyle of those islands are embodied by this simple, comfortable and now iconic flip flop.
Barely one year after the launch, the brand had already sold more than a thousand pairs per day. But it was in the 90s that Havaianas started really flying off the shelves to become a part of Brazilian culture forever.
By then, you couldn’t find a person in Brazil who didn’t wear Havaianas. They were so essential they became a staple item and even an index for measuring inflation rates.
Now, over ten years later, the success of this 100% Brazilian flip flop has crossed the oceans and found its way to the beaches and sidewalks of Europe, Australia and the U.S. And believe it or not, they became an instant hit even in Japan, the birthplace of the zori. So, the land of samba and soccer was, once again, charming the world with its feet.
Who could imagine, back in 1962, that those rubber flip flops would someday sell more than 3 billion pairs? And who would’ve thought that Havaianas, as simple as they are, would teach the world a little about the art of being Brazilian? Whoever slips on a pair of Havaianas immediately learns that life can be light-hearted, free, joyous, sensual and uncomplicated.
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